There are various suggestions regarding why Solo didn’t live up to the Star Wars standards, but, there is one Disney executive who mentioned the impact of Avengers: Infinity War and Deadpool 2 during a talk with The Hollywood Reporter, and suggested that three blockbusters in such a quick succession might have been overwhelming for the audiences.
“There’s a question of frequency, and how many times people will go to the movies. Is this too much and too soon for a third time in a five-week period?” Disney distribution chief Dave Hollis stated.
However, Hollis is hoping that Solo would recover from its poor start and continue strongly as fans wait for the next big franchise film, Jurassic World: Fallen Kingdom, releasing on June 22. But, the upcoming The Incredibles 2 and Ocean’s 8 on June 15th might again take away whatever steam Solo might have been left with.
“Let’s measure how we feel about this until more time passes,” Hollis said.
In fact, even the international box-office returns won’t be sufficient to revive Solo from disappointing, and Hollis acknowledges that.
“We have a lot of work to do in trying to understand this,” Hollis says. “We are all over it and will spend a lot of time digging into why things happened the way they did in various markets. We have a year and a half before Episode IX comes out.”
You can watch Solo: A Star Wars Story in theaters now. Star Wars: Episode IX will release on December 20, 2019.